In order to develop and implement a realistic sustainability strategy, the Board of Directors should:

. Know what the main trends are and what their peers are doing;
. Identify the desired level of ambition;
. Understand the implications of approving a sustainability strategy;
. Approve a Governance Model for Sustainability;
. Empower and attribute responsibilities to the key players;
. Incorporate Sustainability issues in their decision-making process and agendas.